NATIONAL FRANCHISE: SUCCESS AND FAILURE FACTORS
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| Autor: | |
|---|---|
| Format: | artículo original |
| Estat: | Versión publicada |
| Data de publicació: | 2012 |
| Descripció: | This paper is aimed at identifying the critical factors that ease or hinder the implementation of the franchise model in Costa Rica by contrasting the criteria from the different participants in the franchise system. The most important variables that affect this transformation from local small business to franchise are summarized at the end of the study. |
| Pais: | Portal de Revistas UNA |
| Institution: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Idioma: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/5116 |
| Accés en línia: | https://www.revistas.una.ac.cr/index.php/economia/article/view/5116 |
| Paraula clau: | franchises national enterprises success and failure factors franquicias empresas nacionales factores de éxito y fracaso |