NATIONAL FRANCHISE: SUCCESS AND FAILURE FACTORS

 

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Autor: Ulloa Soto, José David
Formato: artículo original
Estado:Versión publicada
Data de Publicação:2012
Descrição:This paper is aimed at identifying the critical factors that ease or hinder the implementation of the franchise model in Costa Rica by contrasting the criteria from the different participants in the franchise system. The most important variables that affect this transformation from local small business to franchise are summarized at the end of the study.
País:Portal de Revistas UNA
Recursos:Universidad Nacional de Costa Rica
Repositorio:Portal de Revistas UNA
Idioma:Español
OAI Identifier:oai:ojs.www.una.ac.cr:article/5116
Acesso em linha:https://www.revistas.una.ac.cr/index.php/economia/article/view/5116
Palavra-chave:franchises
national enterprises
success and failure factors
franquicias
empresas nacionales
factores de éxito y fracaso