NATIONAL FRANCHISE: SUCCESS AND FAILURE FACTORS
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| Autor: | |
|---|---|
| Médium: | artículo original |
| Stav: | Versión publicada |
| Datum vydání: | 2012 |
| Popis: | This paper is aimed at identifying the critical factors that ease or hinder the implementation of the franchise model in Costa Rica by contrasting the criteria from the different participants in the franchise system. The most important variables that affect this transformation from local small business to franchise are summarized at the end of the study. |
| Země: | Portal de Revistas UNA |
| Instituce: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Jazyk: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/5116 |
| On-line přístup: | https://www.revistas.una.ac.cr/index.php/economia/article/view/5116 |
| Klíčové slovo: | franchises national enterprises success and failure factors franquicias empresas nacionales factores de éxito y fracaso |