NATIONAL FRANCHISE: SUCCESS AND FAILURE FACTORS
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| Автор: | |
|---|---|
| Формат: | artículo original |
| Статус: | Versión publicada |
| Дата публикации: | 2012 |
| Описание: | This paper is aimed at identifying the critical factors that ease or hinder the implementation of the franchise model in Costa Rica by contrasting the criteria from the different participants in the franchise system. The most important variables that affect this transformation from local small business to franchise are summarized at the end of the study. |
| Страна: | Portal de Revistas UNA |
| Институт: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Язык: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/5116 |
| Online-ссылка: | https://www.revistas.una.ac.cr/index.php/economia/article/view/5116 |
| Ключевое слово: | franchises national enterprises success and failure factors franquicias empresas nacionales factores de éxito y fracaso |