NATIONAL FRANCHISE: SUCCESS AND FAILURE FACTORS

 

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Detaylı Bibliyografya
Yazar: Ulloa Soto, José David
Materyal Türü: artículo original
Durum:Versión publicada
Yayın Tarihi:2012
Diğer Bilgiler:This paper is aimed at identifying the critical factors that ease or hinder the implementation of the franchise model in Costa Rica by contrasting the criteria from the different participants in the franchise system. The most important variables that affect this transformation from local small business to franchise are summarized at the end of the study.
Ülke:Portal de Revistas UNA
Kurum:Universidad Nacional de Costa Rica
Repositorio:Portal de Revistas UNA
Dil:Español
OAI Identifier:oai:ojs.www.una.ac.cr:article/5116
Online Erişim:https://www.revistas.una.ac.cr/index.php/economia/article/view/5116
Anahtar Kelime:franchises
national enterprises
success and failure factors
franquicias
empresas nacionales
factores de éxito y fracaso