Virtual Market: How to make it more accessible and functional for SME’S?
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| Авторы: | , , , |
|---|---|
| Формат: | artículo original |
| Статус: | Versión publicada |
| Дата публикации: | 2019 |
| Описание: | This article identify the competitive factors and functional elements that virtual markets should incorporate to make it more accessible and adapted to SME’s needs. A survey was applied to entrepreneurs who had used virtual market platforms; eight national and international virtual market sites were analyzed. The results shows that institutions which hold virtual markets must to design a short and a medium-term strategy for their continuous improvement. Those strategies has to include: renewing design, contents in different languages, improving the company’s profile and registration process, offering free virtual platform services, financing operationalexpenses through publicity, and improve searching, negotiating and business close tools. The research concludes that virtual markets are a viable option to improve the competitiveness of SMEs, however, in Costa Rica thosemarkets must to be more accessible, in order to include functions adapted to the needs of SMEs. |
| Страна: | Portal de Revistas UNA |
| Институт: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Язык: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/11651 |
| Online-ссылка: | https://www.revistas.una.ac.cr/index.php/politicaeconomica/article/view/11651 |
| Ключевое слово: | online commerce economic competition internet marketing Entrepreneurs comercio electrónico competencia económica mercadeo empresario |