Rol de las empresas en la sociedad contemporánea.
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| Autores: | , |
|---|---|
| 格式: | artículo original |
| 状态: | Versión publicada |
| Fecha de Publicación: | 2014 |
| 实物特征: | The company´s traditional role used to be limited to generate profits to its owners;however, as a result of an always changing market, boosted, mostly by both a more demanding and interested customer in the profound impact that production activities have on the society and environment pollution.Te company´s functional paradigm has changed, establishing it as a entity of development, that is the reason why concepts such as Corporate Social Responsibility (CSR) has been created, which is more than simple philanthropy and requires a commitment to Social Responsibility.This article provides a global vision about a company´s evolution in society and how some intangible factors related to the brand and reputation;more than the product it self have a direct influence when consumer decides to buy something. |
| País: | Portal de Revistas UNA |
| 机构: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| 语言: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/6688 |
| 在线阅读: | https://www.revistas.una.ac.cr/index.php/ri/article/view/6688 |
| Palabra clave: | Corporation Social Responsibility organization corporation development profit. responsabilidad social empresarial organización empresa desarrollo lucro. |