Trade and global marketing by Alejandro E. Lerma Kirchner and Enrique Márquez Castro: critical analysis
সংরক্ষণ করুন:
| লেখক: | |
|---|---|
| বিন্যাস: | artículo original |
| বর্তমান অবস্থা: | Versión publicada |
| প্রকাশনার তারিখ: | 2016 |
| বিবরন: | This article investigates the subject of trade and international marketing using a critical analysis of Lerma Alejandro E. Kirchner and Enrique Marquez Castro’s book Trade and International Marketing. It discusses the strategic positionsof foreign trade in Developing Countries through which they can expand their economies, thus becoming more competitive in an international setting.This article also highlights the importance of knowledge about international marketingfor a country to successfully assert itself in new markets. |
| দেশ: | Portal de Revistas UNA |
| প্রতিষ্ঠান: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| ভাষা: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/8435 |
| অনলাইন ব্যবহার করুন: | https://www.revistas.una.ac.cr/index.php/ri/article/view/8435 |
| মুখ্য শব্দ: | Foreign Trade International Marketing Developing Countries International Area. Comercio exterior marketing internacional países en desarrollo ámbito internacional. |