The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa

 

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Библиографические подробности
Автор: Morales Avila, Myrna Cristina
Формат: artículo original
Статус:Versión publicada
Дата публикации:2017
Описание:This research was conducted in the city of Culiacán, Sinaloa, during the period from 2015 to 2016, taking as an object of study small and medium enterprises (SMEs) Whirl restaurant- bar and comparing the business model used by entrepreneursin the same industry with franchise models, that is, to solve the problem to which this business is facing in terms of operational faults which already handle their short stay in the market in which they develop.
Страна:Portal de Revistas UNA
Институт:Universidad Nacional de Costa Rica
Repositorio:Portal de Revistas UNA
Язык:Español
OAI Identifier:oai:ojs.www.una.ac.cr:article/9407
Online-ссылка:https://www.revistas.una.ac.cr/index.php/ri/article/view/9407
Ключевое слово:PYMES
restaurant-bar
modelo de negocios
franquicia
Sinaloa
SMEs
restaurant- bar
business model
franchise