The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa
Αποθηκεύτηκε σε:
| Συγγραφέας: | |
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| Μορφή: | artículo original |
| Κατάσταση: | Versión publicada |
| Ημερομηνία έκδοσης: | 2017 |
| Περιγραφή: | This research was conducted in the city of Culiacán, Sinaloa, during the period from 2015 to 2016, taking as an object of study small and medium enterprises (SMEs) Whirl restaurant- bar and comparing the business model used by entrepreneursin the same industry with franchise models, that is, to solve the problem to which this business is facing in terms of operational faults which already handle their short stay in the market in which they develop. |
| Χώρα: | Portal de Revistas UNA |
| Ίδρυμα: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Γλώσσα: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/9407 |
| Διαθέσιμο Online: | https://www.revistas.una.ac.cr/index.php/ri/article/view/9407 |
| Λέξη-Κλειδί : | PYMES restaurant-bar modelo de negocios franquicia Sinaloa SMEs restaurant- bar business model franchise |