The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa
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| Auteur: | |
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| Format: | artículo original |
| Statut: | Versión publicada |
| Date de publication: | 2017 |
| Description: | This research was conducted in the city of Culiacán, Sinaloa, during the period from 2015 to 2016, taking as an object of study small and medium enterprises (SMEs) Whirl restaurant- bar and comparing the business model used by entrepreneursin the same industry with franchise models, that is, to solve the problem to which this business is facing in terms of operational faults which already handle their short stay in the market in which they develop. |
| Pays: | Portal de Revistas UNA |
| Institution: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Langue: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/9407 |
| Accès en ligne: | https://www.revistas.una.ac.cr/index.php/ri/article/view/9407 |
| Mots-clés: | PYMES restaurant-bar modelo de negocios franquicia Sinaloa SMEs restaurant- bar business model franchise |