The franchine model as positioning strategy of SMEs in restuarant- bar sector in Sinaloa
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| Định dạng: | artículo original |
| Trạng thái: | Versión publicada |
| Ngày xuất bản: | 2017 |
| Miêu tả: | This research was conducted in the city of Culiacán, Sinaloa, during the period from 2015 to 2016, taking as an object of study small and medium enterprises (SMEs) Whirl restaurant- bar and comparing the business model used by entrepreneursin the same industry with franchise models, that is, to solve the problem to which this business is facing in terms of operational faults which already handle their short stay in the market in which they develop. |
| Quốc gia: | Portal de Revistas UNA |
| Tổ chức giáo dục: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Ngôn ngữ: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/9407 |
| Truy cập trực tuyến: | https://www.revistas.una.ac.cr/index.php/ri/article/view/9407 |
| Từ khóa: | PYMES restaurant-bar modelo de negocios franquicia Sinaloa SMEs restaurant- bar business model franchise |