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From Invisible to Unforgettable: How to Stand Out with Your Personal Brand

 

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Autor: López-Salazar, Ginette
Format: artículo original
Estat:Versión publicada
Data de publicació:2025
Descripció:This presentation addresses personal branding as a key tool to stand out and differentiate oneself in today’s job market. It describes the importance of being aware of the management of both the real self and the digital self in order to project an image to the people we interact with, both personally and professionally. It also aims to identify how personal interactions and the proper handling of social media engagement contribute to building a distinctive, coherent, and beneficial personal brand. The session will discuss essential elements for developing an effective personal branding strategy, such as verbal and nonverbal communication, soft-skills management, and personal presentation.
Pais:Portal de Revistas UNED
Institution:Universidad Estatal a Distancia
Repositorio:Portal de Revistas UNED
Idioma:Español
OAI Identifier:oai:revistas.investiga.uned.ac.cr:article/6152
Accés en línia:https://revistas.uned.ac.cr/index.php/rna/article/view/6152
Paraula clau:Marca personal
reputación profesional
credibilidad
visibilidad
confianza
Personal branding
professional reputation
credibility
visibility
trust
Marca pessoal
reputação profissional
credibilidade
visibilidade
confiança
Marque personnelle
réputation professionnelle
crédibilité
visibilité
confiance