Social imaginaries of the entrepreneur in Central America. An approach to competitiveness and social responsibility

 

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Автор: Pérez Sáinz, Juan Pablo
Формат: artículo original
Статус:Versión publicada
Дата публикации:2017
Описание:This paper analyzes the social representations of Central American entrepreneurs. To do this, take two examples into account. The first is related to the image of society included in the agenda for competitiveness and sustainable development developed in 1999 by the Central American Institute of Business Administration (INCAE). This agenda proposes a model of social action in which the entrepreneur appears as the key actor. The second example refers to the so-called "corporate social responsibility" and, in empirical terms, has taken as a reference the Center of Action of Corporate Responsibility (CentraRSE) of Guatemala. It concludes with some reflections on how the Central American entrepreneurs, through its new organic intellectuals, imagines the social in the region.
Страна:Portal de Revistas UCR
Институт:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Язык:Español
OAI Identifier:oai:archivo.portal.ucr.ac.cr:article/31548
Online-ссылка:https://archivo.revistas.ucr.ac.cr/index.php/anuario/article/view/31548
Ключевое слово:Entrepreneurs
social representations
competitiveness
corporate social responsibility
society
Empresarios
representaciones sociales
competitividad
responsabilidad social empresarial
sociedad