Spanglish in Advertising
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| Autore: | |
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| Natura: | artículo original |
| Status: | Versión publicada |
| Data di pubblicazione: | 2015 |
| Descrizione: | This paper will study some historical issues in the development of adver- tising and Spanglish, how they came to be related and how they are ar- ticulated. The significance of this research lies in the fact that although Spanglish is now a common occurrence in Latin American Spanish, es- pecially in advertising, the dynamics of these two fields has rarely been analyzed. Thus, this study can give us important insights into the ever- changing Spanish language, the role that English plays in these changes, and how advertising capitalizes on language for commercial profit. |
| Stato: | Portal de Revistas UCR |
| Istituzione: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Lingua: | Inglés |
| OAI Identifier: | oai:archivo.portal.ucr.ac.cr:article/22342 |
| Accesso online: | https://archivo.revistas.ucr.ac.cr/index.php/rlm/article/view/22342 |
| Keyword: | Spanglish advertising language as a marketing strategy the use of English in marketing linguistic strategies of marketing publicidad la lengua como estrategia de mercado uso del inglés en el lenguaje publicitario estrategias lingüísti- cas de mercadeo |