New paradigms for businesses in the digital age: the socialization of SMEs

 

Tallennettuna:
Bibliografiset tiedot
Tekijät: Luna-Huertas, Paula, Ruíz del Castillo, José Carlos, López-Jiménez, David
Aineistotyyppi: artículo original
Tila:Versión publicada
Julkaisupäivä:2012
Kuvaus:The era of information sharing is here to stay. The digital universe continues to expand, not only with a growing number of websites, but also with numerous data sources, social media platforms, and conversations that are driving this new era. All of this presents a major challenge for small and medium-sized enterprises (SMEs), which must stay at the forefront of trends and increase their sales. In this study, we will analyze in detail the effects that social media has on such business organizations.
Maa:Portal de Revistas UCR
Organisaatio:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Kieli:Español
OAI Identifier:oai:portal.revistas.ucr.ac.cr:article/5936
Linkit:https://revistas.ucr.ac.cr/index.php/reconomicas/article/view/5936
Sanahaku:Alumnado
Datos
Marketing
Sitio web
Socializacón
M15
M31
O33
D83
Students
Data
Web site
Socialization