New paradigms for businesses in the digital age: the socialization of SMEs

 

Sparad:
Bibliografiska uppgifter
Författarna: Luna-Huertas, Paula, Ruíz del Castillo, José Carlos, López-Jiménez, David
Materialtyp: artículo original
Status:Versión publicada
Utgivningstid:2011
Beskrivning:The era of information sharing is here to stay. The digital universe continues to expand, not only with a growing number of websites, but also with numerous data sources, social media platforms, and conversations that are driving this new era. All of this presents a major challenge for small and medium-sized enterprises (SMEs), which must stay at the forefront of trends and increase their sales. In this study, we will analyze in detail the effects that social media has on such business organizations.
Land:Portal de Revistas UCR
Organisation:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Språk:Español
OAI Identifier:oai:portal.revistas.ucr.ac.cr:article/5936
Länkar:https://revistas.ucr.ac.cr/index.php/reconomicas/article/view/5936
Nyckelord:alumnado
datos
sitio Web
socialización
mercadeo
Código JEL
M15
M31
L26
O33
D83
student body
data
marketing
web site
socialization
JEL code