New paradigms for businesses in the digital age: the socialization of SMEs
Αποθηκεύτηκε σε:
| Συγγραφείς: | , , |
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| Κατάσταση: | Versión publicada |
| Ημερομηνία έκδοσης: | 2012 |
| Περιγραφή: | The era of information sharing is here to stay. The digital universe continues to expand, not only with a growing number of websites, but also with numerous data sources, social media platforms, and conversations that are driving this new era. All of this presents a major challenge for small and medium-sized enterprises (SMEs), which must stay at the forefront of trends and increase their sales. In this study, we will analyze in detail the effects that social media has on such business organizations. |
| Χώρα: | Portal de Revistas UCR |
| Ίδρυμα: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Γλώσσα: | Español |
| OAI Identifier: | oai:portal.revistas.ucr.ac.cr:article/5936 |
| Διαθέσιμο Online: | https://revistas.ucr.ac.cr/index.php/reconomicas/article/view/5936 |
| Λέξη-Κλειδί : | Alumnado Datos Marketing Sitio web Socializacón M15 M31 O33 D83 Students Data Web site Socialization |