Gender roles in the supply of industrial goods for domestic consumption in Costa Rica during 1953-1984
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| Autor: | |
|---|---|
| Formato: | artículo original |
| Estado: | Versión publicada |
| Fecha de Publicación: | 2022 |
| Descripción: | This article analyzes the role of gender roles and the industrial products supply for domestic consumption, specifically, processed foods, clothing and household appliances during the years 1953-1984. The aim of this analysis is to demonstrate the changes in the way of advertising these products and their relation to the traditional gender roles assigned in the home. The transformations experienced by women in education and paid work caused a tension in the traditional gender roles conception at this time, focused especially at women -who continue- in charge of the majority housework, under the discourse of facilitating household chores with the implementation of industrial products. |
| País: | Portal de Revistas UCR |
| Institución: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Lenguaje: | Español |
| OAI Identifier: | oai:portal.ucr.ac.cr:article/53299 |
| Acceso en línea: | https://revistas.ucr.ac.cr/index.php/estudios/article/view/53299 |
| Palabra clave: | gender roles; women; industrial goods; consumption history; consumerism; advertising. roles de género; mujeres; bienes industriales; historia del consumo; consumismo; publicidad. |