Spanglish in Advertising

 

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Bibliografische gegevens
Auteur: Smith, Andrew
Formaat: artículo original
Status:Versión publicada
Publicatiedatum:2015
Omschrijving:This paper will study some historical issues in the development of adver- tising and Spanglish, how they came to be related and how they are ar- ticulated. The significance of this research lies in the fact that although Spanglish is now a common occurrence in Latin American Spanish, es- pecially in advertising, the dynamics of these two fields has rarely been analyzed. Thus, this study can give us important insights into the ever- changing Spanish language, the role that English plays in these changes, and how advertising capitalizes on language for commercial profit. 
Land:Portal de Revistas UCR
Instelling:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Taal:Inglés
OAI Identifier:oai:portal.ucr.ac.cr:article/22342
Online toegang:https://revistas.ucr.ac.cr/index.php/rlm/article/view/22342
Keyword:Spanglish
advertising
language as a marketing strategy
the use of English in marketing
linguistic strategies of marketing
publicidad
la lengua como estrategia de mercado
uso del inglés en el lenguaje publicitario
estrategias lingüísti- cas de mercadeo