An Approach Towards the Appropriation and Consumption of Instagram by University Students
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| Format: | artículo original |
| Status: | Versión publicada |
| Fecha de Publicación: | 2020 |
| Beskrivelse: | Introduction The study of social networks among young people has become a growing line of research. Although there are numerous investigations in this regard, the study of the appropriation and social consumption of technology allows us to determine how young people use platforms such as Instagram and incorporate them into their daily lives. Objectiv Therefore, this research aims to discover and examine the practices of appropriation and consumption of Instagram by university students. Method This article presents the results of a study that applied a questionnaire to 210 students of the Faculty of Social Sciences of the University of Costa Rica within the age range of 18 to 24 years old. Results The results indicate that university students use this social network as a tool for social interaction, documentation, personal expression and to look at what others do, as well as a space of interaction with users, brands and influencers. Conclusions According to the data, there is a variety of ways and practices through which young university students use Instagram, especially their interest in influencers, that allow to understand their processes of socialization and consumption of information through social networks. |
| País: | Portal de Revistas UCR |
| Institution: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Sprog: | Español |
| OAI Identifier: | oai:portal.ucr.ac.cr:article/39543 |
| Online adgang: | https://revistas.ucr.ac.cr/index.php/reflexiones/article/view/39543 |
| Palabra clave: | Social network College students Millennials Advertising Redes Sociales Instragram Jóvenes universitarios Publicidad |