The Costa Rican green exceptionality: critical analysis of the tourism advertising discourse
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| Format: | artículo original |
| Status: | Versión publicada |
| Publikationsdatum: | 2023 |
| Beschreibung: | This article problematizes the recent discourses on the Costa Rican green exceptionality. Firstly, a brief approach to what has been the fabric that has configured this exceptionality, namely, the discourses on preserved nature and sustainability, as well as the tourism and advertising discourses of the Costa Rican Tourism Institute and the country brand Esencial Costa Rica. Subsequently, the relationships between the representations of nature in the tourism advertising of the Esencial Costa Rica country brand and the discourse of Costa Rican green exceptionalism are examined. For this, 20 advertising texts from years 2021 and 2022 are analyzed, whose themes refer to natural landscapes or the human population in natural spaces, located on the official Instagram page: Visit Costa Rica. The approach is made from a perspective of critical analysis of multimodal discourse (MCDA). It is concluded that the nature tourism spaces produced by advertising discourse configure imaginaries about natural spaces that underline green exceptionalism and, at the same time, make invisible the social relations of their production. |
| Land: | Portal de Revistas UCR |
| Institution: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Sprache: | Español |
| OAI Identifier: | oai:portal.ucr.ac.cr:article/57627 |
| Online Zugang: | https://revistas.ucr.ac.cr/index.php/pensamiento-actual/article/view/57627 |
| Stichwort: | discourse environment tourism publicity Costa Rica. discurso medio ambiente turismo publicidad |