Trade and global marketing by Alejandro E. Lerma Kirchner and Enrique Márquez Castro: critical analysis
Đã lưu trong:
| Tác giả: | |
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| Định dạng: | artículo original |
| Trạng thái: | Versión publicada |
| Ngày xuất bản: | 2016 |
| Miêu tả: | This article investigates the subject of trade and international marketing using a critical analysis of Lerma Alejandro E. Kirchner and Enrique Marquez Castro’s book Trade and International Marketing. It discusses the strategic positionsof foreign trade in Developing Countries through which they can expand their economies, thus becoming more competitive in an international setting.This article also highlights the importance of knowledge about international marketingfor a country to successfully assert itself in new markets. |
| Quốc gia: | Portal de Revistas UNA |
| Tổ chức giáo dục: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Ngôn ngữ: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/8435 |
| Truy cập trực tuyến: | https://www.revistas.una.ac.cr/index.php/ri/article/view/8435 |
| Từ khóa: | Foreign Trade International Marketing Developing Countries International Area. Comercio exterior marketing internacional países en desarrollo ámbito internacional. |