Trade and global marketing by Alejandro E. Lerma Kirchner and Enrique Márquez Castro: critical analysis
محفوظ في:
| المؤلف: | |
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| التنسيق: | artículo original |
| الحالة: | Versión publicada |
| تاريخ النشر: | 2016 |
| الوصف: | This article investigates the subject of trade and international marketing using a critical analysis of Lerma Alejandro E. Kirchner and Enrique Marquez Castro’s book Trade and International Marketing. It discusses the strategic positionsof foreign trade in Developing Countries through which they can expand their economies, thus becoming more competitive in an international setting.This article also highlights the importance of knowledge about international marketingfor a country to successfully assert itself in new markets. |
| البلد: | Portal de Revistas UNA |
| المؤسسة: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| اللغة: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/8435 |
| الوصول للمادة أونلاين: | https://www.revistas.una.ac.cr/index.php/ri/article/view/8435 |
| كلمة مفتاحية: | Foreign Trade International Marketing Developing Countries International Area. Comercio exterior marketing internacional países en desarrollo ámbito internacional. |