Joint marketing and community empowerment: a study of family farmers in Santiago del Estero (Argentina)

 

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書誌詳細
著者: Jara, Cristian Emanuel, Sánchez, Lorena Linda Paola
フォーマット: artículo original
状態:Versión publicada
出版日付:2025
その他の書誌記述:This article examines how joint marketing initiatives can contribute to processes of community empowerment. In this regard, we analyzed the conditions that enable breaking away from disempowerment, recognizing agency capacity, and achieving collective gains through organization. Based on a case study of family farmers who partnered to sell their products, five key dimensions were identified, illustrating how this associative sales strategy can significantly expand producers’ margins of autonomy. The role of endogenous resources, diversification, the activation of territorial synergies, the adoption of sustainability criteria, and the design of solidarity-based institutional frameworks are highlighted. This type of study not only has the potential to enrich rural social studies but also provides valuable guidance for strengthening innovative models of emerging rural development in Latin America.
国:Portal de Revistas UNA
機関:Universidad Nacional de Costa Rica
Repositorio:Portal de Revistas UNA
言語:Español
OAI Identifier:oai:www.revistas.una.ac.cr:article/21980
オンライン・アクセス:https://www.revistas.una.ac.cr/index.php/perspectivasrurales/article/view/21980
キーワード:family farming
rural development
marketing
farmer organizations
community management
agricultura familiar
desarrollo rural
comercialización
organización de agricultores
gestión comunitaria
desenvolvimento rural
comercialização
organização de agricultores
gestão comunitária