Political communication in Costa Rica: the VotoCR experience

 

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Autor: Mora Jiménez, Marlon
Format: artículo original
Estat:Versión publicada
Data de publicació:2014
Descripció:This work systematizes the Costa Rican experience of the recent election process and studies political communication in Costa Rica: political strategy and images towards the 2014-2018 Presidency of the Republic. It addresses the contributions in political communication inside the presidential elections campaign. It is based on the research project titled “Political communication in Costa Rica: political strategy and images towards the 2014-2018 Presidency of the Republic”, of the General Studies Center of Universidad Nacional de Costa Rica. Social media are a natural extension of the project, as well as the interactive creation of a web site, which allows communication, information, and development of systematic works in the light of the DNA of the election campaign. The investigation is presented inside the frame of the Central American Congress on Communication, “Communication as a tool for social development”.
Pais:Portal de Revistas UNA
Institution:Universidad Nacional de Costa Rica
Repositorio:Portal de Revistas UNA
Idioma:Español
OAI Identifier:oai:ojs.www.una.ac.cr:article/6395
Accés en línia:https://www.revistas.una.ac.cr/index.php/nuevohumanismo/article/view/6395
Paraula clau:Political communication
elections
electoral campaign
social media
votocr.
Comunicación política
elecciones
campaña electoral
medios sociales