ANALYSIS OF BODY IMAGE AND STEREOTYPES IN THE POSTERS OF MUNICIPAL SPORTS SCHOOLS IN EXTREMADURA (SPAIN) FOR THE 2024-2025 SEASON
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| Autors: | , |
|---|---|
| Format: | artículo original |
| Estat: | Versión publicada |
| Data de publicació: | 2025 |
| Descripció: | Introduction: Sport promotion campaigns often reproduce gender and body stereotypes that limit inclusive participation. Objective: To analyze the representation of body image and stereotypes in the posters of the Municipal Sports Schools of Extremadura (Spain) for the 2024-2025 season. Methods: A content analysis was used on 23 posters, applying a category system that included gender, age, somatotype, sport level and diversity. Qualitative and quantitative techniques were used, with observer triangulation. Results: 34.8% of the posters presented gender stereotypes. Predominance of ectomorphic bodies (43.5%), scarce youth representation (4.3%) and absence of people with disabilities were observed. Conclusions: Municipal sports billboards reflect patterns of body and gender exclusion. It is recommended to promote more inclusive and diverse designs that contribute to equal opportunities in sports participation. |
| Pais: | Portal de Revistas UNA |
| Institution: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Idioma: | Español Inglés Portugués |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/20785 |
| Accés en línia: | https://www.revistas.una.ac.cr/index.php/mhsalud/article/view/20785 |
| Paraula clau: | Representación visual roles sexuales discriminación social igualdad de oportunidades deporte para todos Visual representation sex roles social discrimination equal opportunities sport for all |