Product innovation and market and the bakery industry: experience from SMEs in Cali, Colombia, 2018

 

Shranjeno v:
Bibliografske podrobnosti
Avtor: Vélez Osorio, Iris María
Format: artículo original
Status:Versión publicada
Fecha de Publicación:2021
Opis:This research focuses on product innovation and marketing method for the bakery industry, where most of the companies may create gradual innovations, both in terms of marketing and products. This research of a qualitative type involves 36 different SMEs that were studied by means of interviews, whose content was codified and analyzed. As a result, three elements were found: A) product innovation is linked to the geographical context according to the city socio-economic characteristics and climate changes; B) the bakery industry promotes marketing innovation, particularly distribution, while developing vertical integration strategies to reach geographical places where a more expensive outlet may be set up; C) innovations are rather created by the bakers than by the owners, which has implications for the company´s growth.
País:Portal de Revistas UNED
Institucija:Universidad Estatal a Distancia
Repositorio:Portal de Revistas UNED
Jezik:Español
OAI Identifier:oai:revistas.investiga.uned.ac.cr:article/3256
Online dostop:https://revistas.uned.ac.cr/index.php/rna/article/view/3256
Ključna beseda:Industria panificadora
innovación
comercialización
Bakery industry
innovation
marketing
Industrie boulangère
commercialisation
Indústria de panifição
inovação
comercialização