Challenges in the Training of Marketing Professionals at a Distance: The Case of UNED in Costa Rica
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| Tác giả: | |
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| Định dạng: | artículo original |
| Trạng thái: | Versión publicada |
| Ngày xuất bản: | 2025 |
| Miêu tả: | In today’s competitive and dynamic environment, the training of marketing professionals is essential to meet the needs of the global market. The Universidad Estatal a Distancia (UNED), through the School of Administrative Sciences (ECA), has offered a flexible educational approach for the preparation of marketing professionals. However, a decline in enrollment in this specialty has been observed in recent years, along with an apparent lack of student motivation. This work analyzes the factors that influence motivation and the choice of the marketing emphasis within the Business Administration program at UNED. Enrollment data and the importance of motivation in distance education are reviewed, as well as market trends that demand highly trained professionals in this field. Finally, the challenges and opportunities faced by marketing education are discussed, aiming to strengthen academic and professional performance. This analysis seeks to serve as input for institutional decision-making that promotes the growth and quality of the educational offering in marketing. KEYWORDS: Marketing, distance education, student motivation, UNED, professional training. |
| Quốc gia: | Portal de Revistas UNED |
| Tổ chức giáo dục: | Universidad Estatal a Distancia |
| Repositorio: | Portal de Revistas UNED |
| Ngôn ngữ: | Español |
| OAI Identifier: | oai:revistas.investiga.uned.ac.cr:article/6158 |
| Truy cập trực tuyến: | https://revistas.uned.ac.cr/index.php/rna/article/view/6158 |
| Từ khóa: | Mercadeo educación a distancia motivación estudiantil UNED formación profesional Marketing distance education student motivation professional training educação a distância motivação estudantil formação profissional enseignement à distance motivation étudiante formation professionnelle |