Measuring the impact of social responsibility management: A challenge for Public Relations agencies

 

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书目详细资料
作者: Hütt-Herrera, Harold
格式: artículo original
状态:Versión publicada
Fecha de Publicación:2022
实物特征:This article offers a reflection on the concept of social responsibility and shows the results of a survey applied in 2019 to nine of the most renowned Public Relations agencies in Costa Rica, in relation to their practices and the way they plan and measure the results in this field. Likewise, it describes the type of services that are requested by their clients (organizations), what type of initiatives they usually develop and what are the measurement and evaluation parameters.
País:Portal de Revistas UNED
机构:Universidad Estatal a Distancia
Repositorio:Portal de Revistas UNED
语言:Español
OAI Identifier:oai:revistas.investiga.uned.ac.cr:article/4235
在线阅读:https://revistas.uned.ac.cr/index.php/rna/article/view/4235
Palabra clave:Sostenibilidad
medición de resultados
relaciones públicas
indicadores de gestión
estrategias de responsabilidad social
Sustainability
results measurement
public relations
management indicators
social responsibility strategies
Sustentabilidade
medição de resultados
relações públicas
indicadores de gestão
estratégias de responsabilidade social
Durabilité
mesure des résultats
relations publiques
indicateurs de gestion
stratégies de responsabilité sociale