Measuring the impact of social responsibility management: A challenge for Public Relations agencies

 

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Awdur: Hütt-Herrera, Harold
Fformat: artículo original
Statws:Versión publicada
Dyddiad Cyhoeddi:2022
Disgrifiad:This article offers a reflection on the concept of social responsibility and shows the results of a survey applied in 2019 to nine of the most renowned Public Relations agencies in Costa Rica, in relation to their practices and the way they plan and measure the results in this field. Likewise, it describes the type of services that are requested by their clients (organizations), what type of initiatives they usually develop and what are the measurement and evaluation parameters.
Gwlad:Portal de Revistas UNED
Sefydliad:Universidad Estatal a Distancia
Repositorio:Portal de Revistas UNED
Iaith:Español
OAI Identifier:oai:revistas.investiga.uned.ac.cr:article/4235
Mynediad Ar-lein:https://revistas.uned.ac.cr/index.php/rna/article/view/4235
Allweddair:Sostenibilidad
medición de resultados
relaciones públicas
indicadores de gestión
estrategias de responsabilidad social
Sustainability
results measurement
public relations
management indicators
social responsibility strategies
Sustentabilidade
medição de resultados
relações públicas
indicadores de gestão
estratégias de responsabilidade social
Durabilité
mesure des résultats
relations publiques
indicateurs de gestion
stratégies de responsabilité sociale