Measuring the impact of social responsibility management: A challenge for Public Relations agencies
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| Auteur: | |
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| Format: | artículo original |
| Statut: | Versión publicada |
| Date de publication: | 2022 |
| Description: | This article offers a reflection on the concept of social responsibility and shows the results of a survey applied in 2019 to nine of the most renowned Public Relations agencies in Costa Rica, in relation to their practices and the way they plan and measure the results in this field. Likewise, it describes the type of services that are requested by their clients (organizations), what type of initiatives they usually develop and what are the measurement and evaluation parameters. |
| Pays: | Portal de Revistas UNED |
| Institution: | Universidad Estatal a Distancia |
| Repositorio: | Portal de Revistas UNED |
| Langue: | Español |
| OAI Identifier: | oai:revistas.investiga.uned.ac.cr:article/4235 |
| Accès en ligne: | https://revistas.uned.ac.cr/index.php/rna/article/view/4235 |
| Mots-clés: | Sostenibilidad medición de resultados relaciones públicas indicadores de gestión estrategias de responsabilidad social Sustainability results measurement public relations management indicators social responsibility strategies Sustentabilidade medição de resultados relações públicas indicadores de gestão estratégias de responsabilidade social Durabilité mesure des résultats relations publiques indicateurs de gestion stratégies de responsabilité sociale |