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THE ANALYSIS OF FEMALE STEREOTYPES IN A VIRTUAL PLAYROOM “FACES OF WOMEN”

 

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Bibliografiska uppgifter
Författarna: Aguaded, Jorge Ignacio, Hernando-Gómez, Ángel, Tello-Díaz, Julio
Materialtyp: artículo original
Status:Versión publicada
Utgivningstid:2012
Beskrivning:“Faces of Women” is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which often present a superficial and patchy image of women compared with men.
Land:Portal de Revistas UCR
Organisation:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Språk:Español
OAI Identifier:oai:portal.ucr.ac.cr:article/3862
Länkar:https://revistas.ucr.ac.cr/index.php/sociales/article/view/3862
Nyckelord:female stereotypes
media
advertising
virtual playroom
media literacy
gender analysis
análisis de género
educación mediática
estereotipos femeninos
ludoteca virtual
medios de comunicación
publicidad