ENTERTAINMENT, ADVERTISING AND IMAGE: THE DEVELOPMENT OF BODYBUILDING CENTERS IN AFGHANISTAN

 

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Bibliographic Details
Author: Val Cubero, Alejandra
Format: artículo
Status:Versión publicada
Publication Date:2013
Description:The aim of this article is to analyze the bodybuilding billboards in Afghanistan, because they allow us to understand certain social changes taking place in the country. These posters are one of the most widespread visual representations along with advertisements of wedding halls, banking and mobile telephony. Based on visual sociology, the methodology used was the study of over two hundred posters. The emergence of these bodybuilding centers announces the rise of a new type of society that tries to combine the traditions of the Afghan people with the ideas, products and services coming from abroad and encouraging a growing interest in body cult and a certain individualistic and narcissistic perception of the individual.
Country:Portal de Revistas UCR
Institution:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Language:Español
OAI Identifier:oai:portal.ucr.ac.cr:article/11362
Online Access:https://revistas.ucr.ac.cr/index.php/sociales/article/view/11362
Access Level:acceso abierto
Keyword:afghanistan
youth
advertisement
billboard
bodybuilding
afganistán
juventud
publicidad
cartel
culturismo