MODERNIDAD Y OCIO: LA PUBLICIDAD DE RADIOS, CONSOLAS Y TELEVISORES EN LA PRENSA COSTARRICENSE (1950-1970)
সংরক্ষণ করুন:
| লেখক: | |
|---|---|
| বিন্যাস: | artículo original |
| বর্তমান অবস্থা: | Versión publicada |
| প্রকাশনার তারিখ: | 2018 |
| বিবরন: | This article analyses the advertising of radios, consoles and televisions in newspapers during the period 1950-1970 to identify elements of the discourse of modernity and its relation with the process of social and cultural transformation in Costa Rica. The methodological strategy includes a quantitative and qualitative analysis of advertisements from four national newspapers. The study reveals that texts and images referred to modernity and its values, suggesting changes in lifestyles and people’s entertainment. |
| দেশ: | Portal de Revistas UCR |
| প্রতিষ্ঠান: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| ভাষা: | Español |
| OAI Identifier: | oai:portal.ucr.ac.cr:article/33685 |
| অনলাইন ব্যবহার করুন: | https://revistas.ucr.ac.cr/index.php/sociales/article/view/33685 |
| মুখ্য শব্দ: | ADVERTISING PRESS MODERNITY RADIO TELEVISION PUBLICIDAD PRENSA MODERNIDAD TELEVISIÓN |