MODERNIDAD Y OCIO: LA PUBLICIDAD DE RADIOS, CONSOLAS Y TELEVISORES EN LA PRENSA COSTARRICENSE (1950-1970)

 

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Awdur: Barrantes Obando, Raquel
Fformat: artículo original
Statws:Versión publicada
Dyddiad Cyhoeddi:2018
Disgrifiad:This article analyses the advertising of radios, consoles and televisions in newspapers during the period 1950-1970 to identify elements of the discourse of modernity and its relation with the process of social and cultural transformation in Costa Rica. The methodological strategy includes a quantitative and qualitative analysis of advertisements from four national newspapers. The study reveals that texts and images referred to modernity and its values, suggesting changes in lifestyles and people’s entertainment.
Gwlad:Portal de Revistas UCR
Sefydliad:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Iaith:Español
OAI Identifier:oai:portal.ucr.ac.cr:article/33685
Mynediad Ar-lein:https://revistas.ucr.ac.cr/index.php/sociales/article/view/33685
Allweddair:ADVERTISING
PRESS
MODERNITY
RADIO
TELEVISION
PUBLICIDAD
PRENSA
MODERNIDAD
TELEVISIÓN