Advertising Cultural Industry as an Ideological-symbolic Suture in the Society of Costa Rican Social Inequality
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| Autor: | |
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| Formato: | artículo original |
| Estado: | Versión publicada |
| Fecha de Publicación: | 2023 |
| Descripción: | This article is part of a broader sociological investigation and on this research what is intended is to studies the narration of television advertising; which is produced to persuade the poor informal and impoverished working classes to consume through informal credit in Costa Rica. Particularly, this academic-scientific paper analyzes advertising, which is conceived as cultural artifacts produced by the advertising industry, then these were the object of a critical political analysis of the image. One of the most important conclusions that the study yielded was the understanding that advertising, as a powerful social fact, operates in a cultural-symbolic key and as an ideological suture in the face of a social, economic and culturally unequal daily life. In addition to advertising as an artifact, a cultural instrumentalized certain mythical elements of the Costa Rican idiosyncrasy to reproduce the capitalist cultural system and also reproduce and update certain parts of the country's nationalist myth |
| País: | Portal de Revistas UNED |
| Institución: | Universidad Estatal a Distancia |
| Repositorio: | Portal de Revistas UNED |
| Lenguaje: | Español |
| OAI Identifier: | oai:revistas.investiga.uned.ac.cr:article/4665 |
| Acceso en línea: | https://revistas.uned.ac.cr/index.php/rupturas/article/view/4665 |
| Palabra clave: | cultural industry advertising cultural artifact ideology social representations Costa Rican nationalism Industria cultural publicidad artefacto cultural ideología representaciones sociales nacionalismo costarricense |