THE MANAGEMENT OF THE HUMAN CAPITAL AS A GROWTH STRATEGY,CASE MEXICAN COMMERCIALIZING COMPANY

 

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Autors: Ramírez Torres, Margarita, Cruz Estrada, Isacc, Miranda Zavala, Ana María
Format: artículo original
Estat:Versión publicada
Data de publicació:2019
Descripció:Human capital can make a difference between a company and another as it adds value to it and supports its development. This research aims at identifying the aspects that have an influence on human capital management and contribute to the growth towards new markets of the Mexican marketing company. The research design was quantitative, not experimental and transversal. The results reveal that the personnel are prepared, experienced and skilled to support the company during its growth stage. In the end, one of the factors that may lead to success or failure is human capital because it is the people who take decisions in the company.
Pais:Portal de Revistas UNED
Institution:Universidad Estatal a Distancia
Repositorio:Portal de Revistas UNED
Idioma:Español
OAI Identifier:oai:revistas.investiga.uned.ac.cr:article/2735
Accés en línia:https://revistas.uned.ac.cr/index.php/rna/article/view/2735
Paraula clau:Company
administration
collaborators
strategies
market expansion
Compañía
administración
colaboradores
estrategias
ampliación de mercado
Compagnie
collaborateurs
stratégies
développement de marché
Empresa
administração
estratégias
expansão de mercado